UTMC

Truly interesting stuff:

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That de-branding stuff is actually mildly scary...

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Debranding seems similar to de-badging, removing brand names and symbols from your bike or car so you don't have to give free advertising to the original maker.

I really hate to wear clothing that has Tommy Bahama, Izod, Nike swoosh, or any other name branding. I just hate it.

Gee, Do you think that Serco has any passing aquaintance with Halliburton?