Apart from that, I'm a bit ghasted, though not quite flabber.
http://www.theatlantic.com/health/archi ... da/272694/
It's a quite interesting read, even apart from that - that they removed the marching powder because whitey's were convinced that, while it was not particularly worrisome for them, black people couldn't handle it and had to turn to crime when taking too much of it.James Hamblin on theatlantic.com wrote:But when the company started selling it in bottles in 1899, minorities who couldn't get into the segregated soda fountains suddenly had access to it.
Hale explains:
Anyone with a nickel, black or white, could now drink the cocaine-infused beverage. Middle-class whites worried that soft drinks were contributing to what they saw as exploding cocaine use among African-Americans. Southern newspapers reported that "negro cocaine fiends" were raping white women, the police powerless to stop them. By 1903, [then-manager of Coca-Cola Asa Griggs] Candler had bowed to white fears (and a wave of anti-narcotics legislation), removing the cocaine and adding more sugar and caffeine.
...
The same hypersexuality that was touted as a selling point during the short-lived glory days of Vin Mariani was now a crux of cocaine's bigoted indictment.
But that is not all. Coca-Cola is a business built on tradition, isn't it?
How about that?James Hamblin on theatlantic.com wrote:The Coca-Cola we know today still contains coca -- but the ecgonine alkaloid is removed from it. Perfecting that extraction took until 1929, so before that there were still trace amounts of coca's psychoactive elements in Coca-Cola. As Dominic Streatfield describes in Cocaine: An Unauthorized Biography, the extraction is now done at a New Jersey chemical processing facility by a company called Stepan. In 2003, Stepan imported 175,000 kilograms of coca for Coca-Cola. That's enough to make more than $200 million worth of cocaine. They refer to the coca leaf extract simply as "Merchandise No. 5."